Making It In the New Economy

Almost two years after introducing the iPhone and a year since giving the world a new operating system, Apple had a splashy ceremony today showing off yet another iPhone, operating system upgrades, and new laptops.

But, Apple, realizing that these one-right-after-another "new models" reeks of Detroit's now famed planned obsolescence is offering consumers something not many manufacturers are doing these days: price reductions.  Not a lot, but enough to perhaps disguise the lack of sustainability in the constant "newness" they are pumping up.

So it seems the new economy isn't that different from the old economy.  Spend money on the new and shiny!